Stay Informed.News

Maryland Live! launches Simulated Gaming™ website in the United States

1 December, 2015

 

 

Maryland Live! launches Simulated Gaming™ website in the United States

Major Client launch for GAN in Maryland

 


London & Dublin | December 1, 2015: GameAccount Network plc (“GAN” or the “Company”), an award-winning developer and supplier of enterprise-level B2B internet gaming software, services and online gaming content in the United States, announces the launch of a Simulated Gaming™ online experience for Maryland Live! Casino available now via www.MarylandLiveCasino.com or www.livecasino.social

Maryland Live! Casino is owned and operated by a company that is affiliated with The Cordish Companies and comprises a major casino property in Hanover, Maryland, at Arundel Mills.

Highlights

• Maryland Live! Casino is the leading casino property in Maryland operating approximately 4,000 machine slots and more than 200 table games and is GAN’s fifth major land-based casino client of the Company’s enterprise-level Simulated Gaming™ designed specifically for land-based casino operators in the United States

• Replaces the existing free-to-play website operated by Maryland Live! Casino located at www.myliveonlinecasino.com since April 2012 with all players’ online accounts successfully migrated from the free-to-play system into GAN’s GameSTACK™ Internet gaming system powering Simulated Gaming™

• Integrated with the Maryland Live! Casino property loyalty program reliant upon the Company’s unique patented iBridge Framework™ technology for issuing reward points credited consequent to certain online activities

• Simulated Gaming™ is the innovative Internet gaming service designed by GameAccount Network specifically for land-based US casinos to launch in advance of prospective regulation, offering a gaming-as-entertainment consumer website and mobile Apps enabled with unique monetization features such as real-time Slot Tournaments and a compelling Internet gaming content portfolio of over 200 casino slot, table and skill-based games, including poker, backgammon, gin rummy, poker dice and blackjack tournaments


Dermot Smurfit, CEO of GameAccount Network commented:

“In just a few short months GAN has deployed the GameSTACK™ Internet gaming system on-property fully-integrated with the casino management system; completed a multi-stage beta test; and successfully migrated our client’s existing free-to-play community onto our monetized Simulated Gaming™ platform. GAN’s enterprise-level technology solution enables Maryland Live! Casino to unlock the online income dormant within their land-based gaming business and offer their patrons a compelling alternative to social casinos.”

Robert J. Norton, President and General Manager of Maryland Live! Casino commented:

“Social Casinos, many of them owned by casino equipment manufacturers, have established direct relationships with our casino patrons online. GAN’s Simulated Gaming™ offers those casino patrons a superior value proposition: Engage online as well as on-property and receive actual value delivered on-property via our existing loyalty program. Maryland Live! Casino now has the opportunity to extend our patron relationships online and grow Simulated Gaming™ nationwide and Internationally.”


FAQ’s about GAN’s Simulated Gaming™

• Launched in the US by GAN in January 2014, Simulated Gaming™ has been proven to monetize Internet traffic to existing websites operated by land-based US casinos with average revenue per daily active user (ARPDAU) of $2.75 in 2014 and $2.82 in H1 2015, as against an original estimate of $0.60, greatly exceeding equivalent numbers reported by Social Casino operators on Facebook

• Supported by 45 months’ operating data across four (4) major US casino’s deployments, Simulated Gaming™ is now proven to drive increased visitation on-property and in 2014 delivered on average a 28% uplift in on-property theoretical win from increased visitation by existing patrons who also engage with Simulated Gaming™ online

• US casino operators report up to 50% of their surveyed casino patrons are already engaged in playing Social Casinos on Facebook. Simulated Gaming™ enables land-based US casinos access to the Social Casino market worth an estimated $1.3bn per annum in the United States in 2015 and is proven to increase property visitation among existing patrons, reactivate lapsed patrons bringing them back on-property and drive acquisition of new patrons from outside the typical drive distance to the property

 

www.GAN.com

www.MarylandLiveCasino.com

www.LiveCasino.social

Recent News

20 April, 2018
GAN opens Digital Marketing Agency in Tel Aviv, Israel

London & Dublin | April 20, 2018: GAN plc (“GAN” or the “Company”), an award-winning developer and supplier of enterprise-level B2B Internet gaming software, services and online gaming content in the United States, has opened ‘GAN Digital’, an in-house marketing agency to provide digital user acquisition & retention services to selected GAN clients worldwide. Operations at GAN Digital will be led by experienced senior digital marketing executive Mr. Meir Deutsch who joins GAN from William Hill Online and will serve as the Managing Director of GAN Digital.

Read Full Article
18 April, 2018
GAN extends iGaming deal with Paddy Power Betfair in New Jersey

London & Dublin | April 18, 2018: GAN plc (“GAN” or the “Company”) a leading B2B supplier of Internet gaming enterprise software-as-a-service solutions to the US land-based casino Industry, today announces that key client Paddy Power Betfair Plc has entered into a multi-year extension with GAN for the continued provision of Platform Services in New Jersey’s fast-growing Internet gaming market.

Read Full Article
17 April, 2018
GAN announces GOLDBET as its 9th client in Italy

London & Dublin | April 17, 2018: GAN plc (“GAN” or the “Company”) a leading B2B supplier of Internet gaming enterprise software-as-a-service solutions to the US land-based casino Industry, today announces that it has signed a multi-year agreement with GOLDBET Srl (“Goldbet”) a leading Italian Internet sports betting & casino gaming operator in Italy’s regulated market. 

Read Full Article
Top of page