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GameAccount Network announces successful launch of its Casual Mobile Gaming platform

London & Dublin | 22 June, 2015
ise:game | lse:game
GameAccount Network plc (“GameAccount Network” or the “Company”), an award-winning developer and supplier of enterprise-level B2B internet gaming software and online gaming content in the United States, announces the launch of its Casual Mobile Gaming platform serving as a powerful complement to its existing Simulated Gaming™ solution.

Highlights
 
  • Mobile Gaming is a new global market for the Company with a new product line of casual mobile games principally delivered to land-based casinos in the United States. Distinct from the Company’s existing markets of real money Regulated Gaming and Simulated Gaming™, mobile gaming on smart phones and tablets generated $3bn in sales in 2013 from 146m US residents (Source: Casual Connect ‘Games Market Sector Report: Smartphone & Tablet Gaming 2013’)
  • Casual Mobile Gaming are games designed for smart phones and tablets for a mass-market audience and which have any type of gameplay and sit within any genre. Casual games typically offer simple gameplay with no particular skills required in order to play and enjoy
  • The GameAccount Network Casual Mobile Gaming platform, launched in Q1 2015, after eighteen months in Research & Development and has, since the commencement of soft-launch marketing, achieved Average Revenue Per Daily Active User (ARPDAU) of $0.24c, which currently exceeds general expectations within the Casual Mobile Gaming Industry
  • The first casual mobile game delivered for a US casino, ‘Foxwoods Solitaire’ is available for both Google Android and Apple iOS mobile devices in over 150 countries worldwide. This game contains links promoting the Simulated Gaming app also available in App stores. Additional casual mobile games will be delivered online in 2015 for existing land-based casino clients of Simulated Gaming™ in the United States
  • Casual Mobile Gaming enables land-based US casinos access to the Mobile Gaming market worth an estimated $3bn per annum in the United States in 2013. Casual Mobile Gaming is proven to increase new downloads of Simulated Gaming™ mobile Apps which is proven to increase property visitation among existing patrons; reactivate lapsed patrons bringing them back on-property; and, drive acquisition of new patrons from outside the typical drive distance to the property

Dermot Smurfit, CEO of GameAccount Network commented:

“Executives of land-based US casinos are generally aware that casino patrons also play casual mobile games while on and off-property. Our innovative Casual Mobile Gaming platform will now enable our clients of Simulated Gaming™ to tap into an existing $3bn market in the United States and extend their relationship with their patrons with highly engaging Casual Mobile Gaming experiences. We now offer land-based US casinos a unique service: Simulated Gaming™ complemented by Casual Mobile Gaming … with a proven upgrade path to real money Regulated Gaming in the event suitable legislation passes in their State.”

 

 

GameAccount Network
Dermot Smurfit

Chief Executive Officer
+44 (0) 20 7292 626
dsmurfit@GameAccountNetwork.com

FTI Consulting
Mark Kenny/Jonathan Neilan

+353 1 6633686
gameaccount@fticonsulting.com

Davy
John Frain / Roland French

+353 1 679 6363

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