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GAN to provide Simulated Gaming™ for Leading regional US Casino

29 March, 2016
GAN to provide Simulated Gaming™ for Leading regional US Casino
 
Tenth US client to partner with GAN for launch in H2 2016
 
ISE: GAME                                             LSE: GAME
 
GameAccount Network plc ("GAN or the "Company"), an award-winning developer and supplier of enterprise-level B2B Internet gaming software, services and online gaming content in the United States, annnounces it has signed a multi-year agreement with an undisclosed major US casino operator ("Client") for the launch of Simulated Gaming™, pending regulatory approval.
 
Highlights
 
  •  Consistent with other GAN clients in the US, the new Client is the operator of a major established casino property generating in excess of $500m in gross gaming revenues annually.
 
  • The Client’s property is situated in a new US State, continuing GAN’s State-by-State approach to the US market and ensures continuing access to the lucrative North Eastern regional social casino gaming market where GAN has unique experience operating Simulated Gaming™ since January 2014.
 
  • Tenth major US casino operator to nominate GAN and Simulated Gaming as the preferred model for launching online, delivering true convergence between real money land-based gaming and online Simulated Gaming proven to increase on-property patron visitation.
 
  • The Simulated Gaming™ offering will be operated from an instance of the GameSTACK™ Internet gaming system deployed in Las Vegas Nevada and is expected to go live across web and mobile in the second half of 2016.
 
  • GAN’s US-patented iBridge Framework™ will link the GameSTACK™ Internet gaming system to the Client’s land-based casino management system.
 
  • Simulated Gaming™ is an innovative Internet gaming service designed by GAN specifically for land-based US casinos, offering a gaming-as-entertainment consumer website and mobile apps that include over 200 casino slot and table games, including poker, backgammon, gin rummy, poker dice and blackjack tournaments.

Dermot Smurfit, CEO of GAN commented:
 
“GAN’s market-leading Simulated Gaming experience has been selected for the tenth time by a major US casino operator who’s identity will be disclosed following completion of the regulatory approval process, a necessary feature of the highly regulated environment GAN’s clients operate within. Our patented capability linking casino loyalty programs to our Simulated Gaming experience is expected to materially strengthen the Client’s existing patron relationships in an increasingly competitive regional market.”

FAQ’s about GAN’s Simulated Gaming™
 
  • Launched in the US by GAN in January 2014, Simulated Gaming™ has proven to monetize Internet traffic to existing websites operated by land-based US casinos with average revenue per daily active user (ARPDAU) of $2.75 in 2014 and $2.82 in H1 2015, as against an original estimate of $0.60, greatly exceeding equivalent numbers reported by Social Casino operators on Facebook.
 
  • Supported by 68 months of operating data across six (6) major US casinos’ deployments, Simulated Gaming™ is now proven to drive increased visitation on-property and in 2014 delivered on average a 28% uplift in on-property theoretical win from increased visitation by existing patrons who also engage with Simulated Gaming™ online.
 
  •  US casino operators report up to 50% of their surveyed casino patrons are already engaged in playing Social Casinos on Facebook. Simulated Gaming™ enables land-based US casinos access to the Social Casino market worth $3.3 billion annually worldwide in 2015 (source: Eilers & Krejcik Gaming, LLC) and is proven to increase property visitation among existing patrons, reactivate lapsed patrons bringing them back on-property and drive acquisition of new patrons from outside the typical drive distance to the property.
 
 
For further information please contact:
 
GAN                                                                                      FTI Consulting  
 
Dermot Smurfit                                                              Mark Kenny/Jonathan Neilan/Meanie Farrell
Chief Executive Officer
+44 (0) 20 7292 6262                                                    +353 1 6633686
dsmurfit@GAN.com                                                       gameaccount@fticonsulting.com            
 
Davy
John Frain / Roland French
+353 1 679 6363

GAN | Overview
 
GAN is a leading developer and supplier of enterprise-level Business to Business gaming software systems and online gaming content. GAN is listed on the ESM Market of the Irish Stock Exchange and the AIM Market of the London Stock Exchange under the ticker: GAME
 
The Company has developed an Internet gaming enterprise software system, GameSTACK™, which it licences to online and land-based gaming operators as a turn-key technology solution for both regulated real-money and simulated online gaming. The Internet Gaming System, developed in London under a UK Gaming Commission licence, is certified to the highest technical standards currently required by gaming regulators.
 
GAN is also a leading developer of proprietary online games with a complementary business converting offline casino slot machines and table games into online equivalents on behalf of major land-based slot machine manufacturers including Aristocrat, Konami, Multimedia Games, Incredible Technologies, GamoMat, Reel Time Gaming, High Flyer Games, DEQ Systems Corp (EZ BACCARAT®) and Ainsworth.
 
GAN has an established business in Europe, licensing gaming content to UK, Spanish and Italian gaming operators including Bet365, William Hill, Rank, Lottomatica, Sisal MatchPoint and SNAI.
 
In the United States, GAN has partnered with Betfair Plc to provide its Internet Gaming System following the introduction of regulated real-money online gaming in New Jersey in November 2013. In New York, GAN has launched a Simulated Gaming™ website via www.EmpireCityCasino.com in September 2014. In Pennsylvania, GAN launched a Simulated Gaming™ website www.ParxOnline.com in March 2015 with on-property real money mobile gaming anticipated in 2015. In March 2015 Maryland Live! Casino in Maryland chose GAN to upgrade their existing free-to-play website to a monetized Simulated Gaming™ website, soft-launched in July 2015 and launched integrated with their casino management system in November 2015. In September 2015 major Californian Tribal casino operator San Manuel chose GAN’s Simulated Gaming™ launched in November 2015. In October 2015 American Casino & Entertainment Properties (ACEP) chose GAN’s Simulated Gaming™ launched in December 2015. In December 2015 Borgata Casino Hotel & Spa chose GAN’s Simulated Gaming™ launching in H1 2016. Also in December 2015 Lady Luck Interactive, a wholly-owned subsidiary of Isle of Capri Corporation, chose GAN’s Simulated Gaming™ launching in H1 2016. In February 2016 Rock Gaming (re-branded as Jack Entertainment) chose GAN’s Simulated Gaming™ to support their Ohio-based casino properties launching online in H1 2016.
 
In Australia, GAN has partnered with and launched for a consortium of land-based gaming venue operators the www.Club8Casino.com.au Simulated Gaming™ website and accompany mobile Apps.
 

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